I recently gave a talk at the City Business Library on how to get your software to work for you (rather than the other way around!) and one of the key parts of my talk covered how much amazing quality free software there now is available.
More and more professional web apps are attracting users by offering a free entry level package allowing the small business user access to a subset of features, or limited usage. Because these sites hope to turn you not a paying customer one day, you also get a professional level of service, unlike the "made in a bedroom" class of apps that have sketchy support at best.
It was quite difficult to pick my top 5 and I'm sure I'll keep adding to the list as new apps come on the market. The notable similarity between all of these apps is that they all do only one thing, and do it well.
This week I'd like to start by extolling the virtues of MailChimp - the essential app for maintaining a mailing list. MailChimp includes easy to use interfaces to do all the things you'd expect:
MailChimp is free to use for up to 12,000 emails a month if your mailing list is under 2,000 users. Above that a monthly charge applies, but, like with all the free software options that I'll be writing about, hopefully by the time your list gets that big you'll be making enough money to afford it!
Managing Director of Softwire, technology and backgammon presenter. Plus a little bit of new music radio.