Step one: Don't panic It's not your job to fix the whole tech industry. There are fewer women than men in tech right now, and you're not going to change that by redesigning your marketing materials or having more female-friendly office perks. If there are only four of you and you care enough to accost a speaker to ask what you can do differently, your company make up likely reflects the industry and you will be OK.
Step two: Realise that there is no magic "women thing" that you can do One mistake that crops up time and time again and will alienate rather than attract women is the tendency to think of them as a homogenous group. I'm a mid-thirties woman without children so painstakingly outlining your maternity policy will not make me feel more welcome, whereas for some women this will be a key factor in considering where to work. Similarly booking in "girly" events or perks without finding out what your female employees like can seriously backfire. As one of our developers said recently "women in tech don't tend to want manicures". (Of course I'm not saying that generalisation is true either - just remember that different women like different things.)
Step three: Find information specific to your business What do the women who work for you already think you do well, or not so well? Perhaps even more tellingly, why do women leave your business? Make sure you hold exit interviews and when you do try to ascertain whether you are finding out what people really think. Consider using a member of the HR team or someone who hasn't been involved in the day to day work of the exiting team member, to make sure that they are not holding back from criticising the person who is holding the interview.
Step four: And if all that fails... If you are really have problems recruiting and retaining women, here are some suggestions.
- Train all of your staff in relationship building and personal interaction. Soft skills are classically considered female territory, but even more importantly these skills will help you to uncover what people really think and help them to feel welcomed.
- Value diversity. The best way to think of diversity is not whether an employee is a woman, or of a different race or sexual orientation, but whether they actually think differently from you. Hunt out different opinions. Think through the "obviously stupid" ideas for a bit longer - maybe you are missing something. Be suspicious when everyone you hire agrees with you.
- Finally, quotas for hiring are risky for all kinds of reasons, but quotas for shortlists are not. Force yourself to find diverse candidates, especially for senior roles in the company (note that you may find this very hard - don't give up!) and you may well find yourself surprised to end up hiring a woman.
This post first appeared on the Cambridge Wireless blog.