I've always had an aversion to throwing things away, so when on signing up I was given an option of something to rent, a skill or an item to donate, I immediately opted for giving away an overly fluffy wool dress that was waiting for me to take it to a charity shop.
I wasn't sure if I'd get a response, but sure enough a message appeared in my inbox 3 days later from a local lady offering to pick it up. A few emails later and the dress had a new home and I had a heart-warming new message "Thank you so much Zoe, the dress is really beautiful.".
Anna thinks that the rental model is win-win for consumers and designers, “The ability to wear several different outfits is a definite crowd pleaser. Imagine it: you can wear a bright yellow cocktail dress to dinner tonight and a full-length ball gown for tomorrow night's party. Different crowd, different place, different you. Around 98 per cent of our customers try a new brand they have never worn before in their lives – that is a huge marketing opportunity for designers trying to reach new customers, and the next generation, on a mass scale.”
So if you've got a party to go to, get more chic than usual at girlmeetsdress.com, and if you've got some shelves that need putting up and no drill, head over to www.streetbank.com.